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Attorney in Beijing China Andrea Liang 梁雯律师
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China New Guidelines on E-commerce Platforms and Trademark Infringement: Key Insights for International Businesses
Overview To tackle the increasing problem of trademark violations in China rapidly expanding e-commerce industry, the State Administration for Market Regulation (SAMR) has introduced draft regulations titled Regulations on E-commerce Platforms’ Assistance in Investigating and Handling Trademark Infringement Cases (Draft Regulations). This initiative supports China wider intellectual property (IP) protection goals outlined in the Outline […]
Andrea Liang 梁雯
Nov 25, 20255 min read
The Sub-Licensing Challenge in China: An Important Case Study Highlighting Risks in Foreign Brand Licensing
A recent decision by the Shanghai Intellectual Property Court offers a vital lesson for international brand owners and their Chinese partners. The court overturned a lower court ruling in a trademark licensing dispute (referred to here as the Brand A Case), dismissing the plaintiff claims entirely. This case, centered on a sub-licensing arrangement involving a […]
Andrea Liang 梁雯
Nov 22, 20253 min read
China’s First Case Involving AI-Generated Voice Infringement
This thorough analysis reviews the court’s decision, outlines the evolving legal environment governing AI-generated voices in China, and offers strategic advice for foreign businesses navigating this complex regulatory landscape.
Andrea Liang 梁雯
Nov 17, 20257 min read
China Changing Trademark Non-Use Cancellation System：An In-Depth Review for Overseas Stakeholders
Introduction: Fundamental Principle and Recent Changes China trademark system, like many worldwide, is based on the principle that trademarks must be actively used. A trademark is not just a registration certificate but a commercial asset that identifies the source of goods or services. To uphold this, Article 49(2) of China Trademark Law allows anyone—individuals or […]
Andrea Liang 梁雯
Nov 12, 20256 min read
Why Registering a Trademark in China Has Become Increasingly Challenging: A Key Guide for Foreign Brands
China offers unmatched business opportunities for overseas businesses. However, before selling products or promoting services, they must face a critical and growing obstacle: the trademark registration process. Recently, the rejection rate for trademark applications has surged to record highs. By early 2025, China had about 50 million active registered trademarks, with nearly 20,000 new applications […]
Andrea Liang 梁雯
Nov 4, 20254 min read
Limiting and Eliminating the “Other Improper Means” Clause in China Trademark Legislation
This article is a translation of a work by Professor Kong Xiangjun. The original text can be found at: https://mp.weixin.qq.com/s?__biz=MzUwOTg0MTkwNA==&mid=2247486267&idx=1&sn=a92bcb198c7723302ecba094fee3ea85&scene=21&poc_token=HAFTBGmjqSmbXCdR7tezsfxsbrG2EbtMGK9BEFJX Key Issues in the Current Use of “Other Unfair Means” In current practice regarding trademark invalidation, the application of “other unfair means” faces several significant challenges: (a) Whether it should be
Andrea Liang 梁雯
Oct 31, 20255 min read
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